"Optimization," the one word in logistics that has so many different meanings depending on who's using the term and what they are discussing. UROUTE has homed in on operations: 1) Optimize cube and weight configures based on your product inputs. 2) Automatically recommend order combinations to produce the most efficient milk run based on proximity, delivery date sequence and cube/weight guidelines. 3) Manually drag and drop orders to combine and configure your best transport outcomes. 4) Automatically takes into account HOS rules to produce legal runs to reduce liability exposure.